Welcome to Anti-Sell, the blog for people who struggle with (or simply downright hate) the whole sales / marketing / networking / self-promotion side of personal branding.
So… What brings you here?
The book 📗
“The best way to sell is not to sell.
Let that sink in.
The best way to sell is NOT to sell.”

Self-published in March 2019, Anti-Sell: Marketing, Lead Generation & Networking Tips for Freelancers Who Hate Sales has helped thousands of freelancers and would-be freelancers to improve their networking and sales skills in a non-salesy way.
It’s received great feedback (currently 4.5 out of 5 on Amazon UK, from 70+ reviews), and it’s also won multiple book awards (eLit Book Awards 2020; 2020 International Book Awards; 2020 Global Ebook Awards; 2020 Royal Dragonfly Book Awards).
It’s available in paperback, Kindle and audiobook formats. Find out more about it (and how to buy a copy)!
The blog 👨💻
The blog (launched in July 2020) is a continuation of the book.
I used to publish Anti-Sell-related content on my original blog (SEOno), which is primarily an SEO blog, but… it just didn’t feel right. So I decided to create its own dedicated site for it!
The blog contains:
- More networking tips – The book gave a bunch of networking tips and tactics, but why stop there? Here’s some more!
- Posts about freelancing/self-employment life in general – In addition to the sales/marketing/networking side of freelance life, I also talk more about freelancing in general.
- Guest posts – Because who wants to hear me prattle on all the time eh…?! I invite other experts to jump in and contribute their thoughts (find out how to write for us).
- Additional Anti-Sell Stories – Going beyond the eight original Anti-Sell stories that appear in the book, the blog features additional case studies detailing how other freelancers have succeeded by selling in a non-salesy way.
Here are the blog’s three most recent posts:
What Happens When You Stop Networking? (10 February 2026) - - So what happens when you stop networking? ...Isn't it obvious? It should've been obvious to me - the guy who wrote a book about networking in a non-salesy way. And yet, here I am. It's scary how many stories I'm… Continue Reading
My Recent Anti-Sell Talk for Ireland’s The Indie List (6 October 2024) - - A few weeks back, I did my first Anti-Sell talk in a long while. It was for The Indie List, a freelance marketplace site in Ireland. I wanted to mention it and share it on here because it covered a… Continue Reading
(Some) Assholes Give Good Feedback (21 June 2024) - - CW: Sweary (if the title didn't give it away). In a past life, I was a singer-songwriter. October 2006. I was starting my third year at Lancaster University (OMG, nearly 20 years ago... 👴) when me and my backing band… Continue ReadingThe newsletter 📧
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About the site 👀
Find out more about Steve Morgan, the blogger/author of Anti-Sell.