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CW: Sweary (if the title didn’t give it away). In a past life, I was a singer-songwriter. October 2006. I was starting my third year at Lancaster University (OMG, nearly 20 years ago… 👴) when me and my backing band were asked to be one of the acts at an event that welcomed some of the freshers. For some of them, it was literally the day they arrived and their first night there – I’d…

When I was working on the book, a friend of mine told me that I was “brave.” I was curious to know why he’d used that word… “Because you’re putting yourself out there,” he replied – “and that opens you up to criticism.” I saw his point, but I wasn’t overly concerned. Before the book I’d been a long-term blogger (SEOno has been around since 2011), and I’d had a troll commenter or two on…