I tell this story when I do talks/webinars, but I realised that it’s not in the book and I didn’t have it written down anywhere… so here I am, pen-to-paper (or keyboard-to-WordPress I guess). In Anti-Sell, I talk about how running your own thing – whether that be an event, a webinar, a podcast, etc. – can be an especially good way to get known and to build your personal brand. Since 2016 I’ve run…