I’m really excited that the Anti-Sell blog’s first guest post* comes from Bryn Bonino! After reading Anti-Sell, Bryn contacted me to recommend some awesome marketing/sales books by women (because in the book, I ask people to recommend some to me). Bryn’s post below complements Anti-Sell perfectly – it’s like she’s written an additional chapter for it! If you’re using Anti-Sell strategies but you’re struggling to apply them to your target audience (such as your ideal…
Recently I put out a tweet about Canva, which got a fair bit of a reaction: You know what? I had a bad first start with @canva a few years back, but I revisited it recently & I think I’ve fallen in love. It’s helping to make pretty nifty banners for the new blog’s posts – they look semi-decent (especially for a non-designer like me!) & quick/easy to do. — Steve Morgan (@steviephil) July 17,…
In my book Anti-Sell, Chapter 8 talks all about ‘going niche’. The more niche you are (whether that’s by the services you offer, or by which industry you work with), the easier it can be to win work. And when I self-published Anti-Sell in March 2019, I think it’s safe to say that none of us would’ve guessed what would happen to the world just a year later… If readers of the book took my…
When I first started out as a freelancer, I accepted any/every bit of work that came my way. Heck, we’ve all been there. And in my early days, I did a fair bit of work through agencies – so instead of working directly with a client, I’d be working with the agency to help their clients. A few examples (for me) included a few design agencies as well as a PR firm. Over time, I…
These days I mostly blog giving sales and networking tips to freelancers, small business owners, and other sales-haters… But in my ‘day job’ I’m a freelance SEO consultant, and have been for over 7 years (since May 2013). Despite having worked in SEO (mostly agency-side) for about 4½ years before taking the leap into full-time self-employment, I never had to do the sales part back then. Not properly, anyway. I did a bit of networking…
