In Anti-Sell I mention various ways you can network using social media. And while I don’t talk specifically about the phenomenon of viral marketing, it can be a side-product of being active on social media. Many companies dream of doing something worthy of ‘going viral’ – getting seen by a flurry of potential customers all at once. I think the most ‘viral’ I’ve ever been was when one of my tweets got about 150 retweets…
When I was working on the book, a friend of mine told me that I was “brave.” I was curious to know why he’d used that word… “Because you’re putting yourself out there,” he replied – “and that opens you up to criticism.” I saw his point, but I wasn’t overly concerned. Before the book I’d been a long-term blogger (SEOno has been around since 2011), and I’d had a troll commenter or two on…
When I finished the first draft of Anti-Sell (my book), I hired my friend and fellow Welsh ICE member Jane Oriel to be its editor. As part of that process, she gave me some advice that was not only crucial for the book, but that I’ve since continued to apply more broadly as well: “Don’t be bitter and don’t be smug.” Toning it down For those who have read the book, you might remember a…
When I wrote Anti-Sell, one of my goals was to win a book award. In fact, ideally at least one – two or more would be amazing. So far, it’s won… five! 😵 GOLD in the ‘Business / Career / Sales’ category of the eLit Book Awards 2020.* WINNER in the ‘Business: Sales’ category of the 2020 International Book Awards. SILVER x2 in the ‘Advertising / Marketing / Sales’ and ‘Business’ categories of the 2020…
For our third Anti-Sell Story (and 11th overall, if you count the original 8 from the book), I asked Talia Loderick for her experiences doing sales and networking as a self-employed money coach & financial education consultant, who – prior to that – was a freelance journalist. We met when Talia first toured Welsh ICE (the awesome coworking space) a few years back – and possibly before that at a random meetup as well. A…
