In Anti-Sell I mention various ways you can network using social media. And while I don’t talk specifically about the phenomenon of viral marketing, it can be a side-product of being active on social media. Many companies dream of doing something worthy of ‘going viral’ – getting seen by a flurry of potential customers all at once. I think the most ‘viral’ I’ve ever been was when one of my tweets got about 150 retweets…