Let’s talk about networking during a pandemic – a sentence I never thought I’d type before 2020 came along, but here we are… Over a year ago, I wrote and self-published a book all about business networking in a non-salesy way. As you can likely imagine, it gave many recommendations related to offline/face-to-face networking, such as going to events and coworking spaces. Because at the time, those were things that actually happened! …Then COVID-19 came…
In Anti-Sell, there’s eight case studies of freelancers and small business owners who each give examples of how they’ve found clients in a non-salesy way, which I called “Anti-Sell Stories”. This post marks the ninth Anti-Sell Story, and the first one on Anti-Sell.com (if you access this at a later date, you should able to see more Anti-Sell Stories here). As the first one on the site, it’s a pleasure to invite my good friend…
I’m really excited that the Anti-Sell blog’s first guest post* comes from Bryn Bonino! After reading Anti-Sell, Bryn contacted me to recommend some awesome marketing/sales books by women (because in the book, I ask people to recommend some to me). Bryn’s post below complements Anti-Sell perfectly – it’s like she’s written an additional chapter for it! If you’re using Anti-Sell strategies but you’re struggling to apply them to your target audience (such as your ideal…
In my book Anti-Sell, Chapter 8 talks all about ‘going niche’. The more niche you are (whether that’s by the services you offer, or by which industry you work with), the easier it can be to win work. And when I self-published Anti-Sell in March 2019, I think it’s safe to say that none of us would’ve guessed what would happen to the world just a year later… If readers of the book took my…
I tell this story when I do talks/webinars, but I realised that it’s not in the book and I didn’t have it written down anywhere… so here I am, pen-to-paper (or keyboard-to-WordPress I guess). In Anti-Sell, I talk about how running your own thing – whether that be an event, a webinar, a podcast, etc. – can be an especially good way to get known and to build your personal brand. Since 2016 I’ve run…
